Val Geisler

About

I've spent over 12 years turning customer insights into executive strategy, strategy into a story worth telling, and that story into the operating systems that move the org forward.

What that has looked like in practice: board decks and business reviews, product launches driven by customer interviews, co-selling alongside sales teams, and programs built from scratch that the business quickly can't imagine running without.

The through line is strategy that executes. I am as comfortable synthesizing customer insight into a board narrative as I am writing a PRD, running a QBR, or sitting in a strategic sales call where knowing the customer changes the outcome. I've reported directly to a CRO and a CEO.

On LinkedIn I write about lifecycle marketing, GTM strategy, and what it actually takes to build a customer-centric revenue organization.

Career

Digioh

Dec 2025 – Present
VP, Partner Programs
- Built agency partner program and certification from scratch, architecting the full system using AI tools
- Signed 10 net new agency partners, each with $100k+ MRR potential
- Leads strategy sessions with existing partners to drive product adoption and deepen relationships
Digioh

Jul 2024 – Dec 2025
VP, Customer & Lifecycle Marketing
- Reporting to the CRO; co-sold with the sales team at a 60% close rate, double the 30% baseline
- Served as PM on Journeys feature from ideation through launch: customer interviews, PRDs, UX/UI, engineering, and design
- Launched NPS program and brought customer insight directly into product development
- Helped bring NRR to 97%
ByHeart

May 2023 – Jun 2024
Head of Retention
- Grew lifecycle email from a dormant list to 25% of all company revenue
- Achieved consistent 30%+ open rates
- Built board decks and ran monthly business reviews
- Built and scaled loyalty program from scratch
Klaviyo

Feb 2021 – Apr 2023
Customer Advocacy Lead
- Built Klaviyo's customer advocacy function from scratch: case studies, review platforms, and VoC programs
- Brought VoC into product marketing and created clearer ownership across the customer journey
- Led cross-functional alignment of referral, influencer, advocacy, and community programs
- Created inaugural Klaviyo Connect in London: 35 customers, 6 video testimonials in a single day
- Built the customer story framework that fed the investor deck
Fix My Churn

Jun 2017 – Jan 2021
Founder
- Built Fix My Churn from nothing; ran lifecycle strategy for 10–15 global SaaS and ecommerce brands per year
- Ran QBRs with client executive teams, synthesizing customer data into strategic recommendations
- Reduced churn 13% for one client with a single new lifecycle flow
- Grew free-to-paid conversions from 10% to 15%
- Clients included ConvertKit, Stripe, Litmus, Trello, and InVision

Recognition

Top 100 Customer Marketing Influencers and Strategists
Finalist, CustomerX Expansion Engineer Award
Reforge Certified in Customer Retention + Engagement

Geometric Career

My career doesn't have a straight line. It has a shape.

Theatre production taught me how to manage chaos and hit a hard deadline. Special events taught me how to read a room. Retail taught me what customers actually do when no one's watching. Sales taught me how to ask for what I want. Customer success taught me that retention starts before the sale. Entrepreneurship taught me how to build from nothing. Ecommerce taught me how scale changes everything. Software taught me to think in systems.

None of that was planned. All of it was useful.

I call this a geometric career, not a ladder, not a lattice, but a shape that only makes sense when you step back and look at the whole thing. The breadth is the point.

Hi, I'm Val.