I help companies understand their customers
and build the systems to act on it.
Currently VP of Partner Programs at Digioh. 12+ years in lifecycle marketing, retention, and GTM strategy.
I've spent 12 years helping brands understand their customers and actually act on it.
I've done it as a consultant at Fix My Churn, as a Customer Evangelist at Klaviyo, as Head of Retention at ByHeart, and now as VP of Partner Programs at Digioh, where I built the agency ecosystem from scratch.
The work I keep gravitating toward is 0 to 1: take the customer insight that everyone says they want but nobody's organized around, and build the strategy and systems to act on it. Programs that didn't exist before. Playbooks that hold up when you're not in the room.
On LinkedIn I write about lifecycle marketing, GTM strategy, and the harder question of how companies actually use what they know about their customers.
My career doesn't have a straight line. It has a shape.
Theatre production taught me how to manage chaos and hit a hard deadline. Special events taught me how to read a room. Retail taught me what customers actually do when no one's watching. Sales taught me how to ask for what I want. Customer success taught me that retention starts before the sale. Entrepreneurship taught me how to build from nothing. Ecommerce taught me how scale changes everything. Software taught me to think in systems.
None of that was planned. All of it was useful.
I call this a geometric career — not a ladder, not a lattice, but a shape that only makes sense when you step back and look at the whole thing. The breadth is the point.