Hi, I'm Val.
I help companies see the strategy, tell the story, and build the org to make it real.
12+ years at the intersection of strategy and execution, turning customer insight into revenue across Sales, CS, and GTM.
I help companies see the strategy, tell the story, and build the org to make it real.
12+ years at the intersection of strategy and execution, turning customer insight into revenue across Sales, CS, and GTM.
I've spent over 12 years turning customer insights into executive strategy, strategy into a story worth telling, and that story into the operating systems that move the org forward.
What that has looked like in practice: board decks and business reviews, product launches driven by customer interviews, co-selling alongside sales teams, and programs built from scratch that the business quickly can't imagine running without.
The through line is strategy that executes. I am as comfortable synthesizing customer insight into a board narrative as I am writing a PRD, running a QBR, or sitting in a strategic sales call where knowing the customer changes the outcome. I've reported directly to a CRO and a CEO.
On LinkedIn I write about lifecycle marketing, GTM strategy, and what it actually takes to build a customer-centric revenue organization.
My career doesn't have a straight line. It has a shape.
Theatre production taught me how to manage chaos and hit a hard deadline. Special events taught me how to read a room. Retail taught me what customers actually do when no one's watching. Sales taught me how to ask for what I want. Customer success taught me that retention starts before the sale. Entrepreneurship taught me how to build from nothing. Ecommerce taught me how scale changes everything. Software taught me to think in systems.
None of that was planned. All of it was useful.
I call this a geometric career, not a ladder, not a lattice, but a shape that only makes sense when you step back and look at the whole thing. The breadth is the point.
Most positioning work delivers a messaging framework and stops there. This doesn't. The framework gets activated in the channels where it has to perform — sales conversations, lifecycle email, partner co-marketing — and your team gets trained on how to use it.
A messaging framework built from what your customers actually say, activated in sales and lifecycle channels.
What's included
Not included: partner co-marketing activation, ongoing management, platform implementation
Everything in Core, plus broader research, partner co-marketing activation, and dedicated async advisory throughout the engagement.
Everything in Core, plus
Keep your positioning sharp as the product evolves, without starting from scratch.
Available to clients who have completed a project engagement. If the foundation isn't there, the retainer won't hold.
What's included each month
Not included: full repositioning, new customer research, content production at scale
Fill out the form and I'll follow up with next steps.