Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, ... Read More
These four emails are drastically underutilized for customer retention. Here’s how you can fix that.
There's a magical land that exists for software and subscription-based businesses. It's a land of gold, really, because it is here that the people are all cheery, everyone is productive, and the ... Read More
Email Onboarding Tear Down, Content Upgrade Edition: Shopify
Proposals suck. There, I said it. Proposals for projects take up too much time, they don't actually sell what you do, and they add an extra step (more if you account for editing and back and ... Read More
Email Onboarding Tear Down: Quickbooks Online
Do you know my friend Samuel Hulick? Samuel runs User Onboard and is a leading voice in this world of onboarding. In fact, his UX tear downs are the reason I write these email onboarding tear ... Read More
Email Onboarding Tear Down: Lucidchart
Is there more than one path a new user might take to get to your product? If you're anything like the plethora of team-driven software out there, there could be more than One Path to Rule Them ... Read More
