I do weekly email onboarding tear downs and share email best practices on my blog:
User onboarding goes beyond the app and into the inbox. Want your trial customers to open and act on what you send in your email onboarding sequence?
Keep reading!Is there more than one path a new user might take to get to your product?
Keep reading!I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
http://blog.teachable.com/email-marketing-strategy-for-your-online-course-launch
https://www.leadpages.net/blog/guest-post-convertkit-newsletter-emails-bloggers-should-send/
https://meetedgar.com/blog/want-better-email-open-rates-avoid-spam-filter/
https://convertkit.com/do-less-with-email/
https://convertkit.com/build-automations-make-subscribers-fall-love/
https://convertkit.com/create-email-opt-in-experience-subscribers-will-love/
https://convertkit.com/grow-email-list-like-saas-company/
https://convertkit.com/how-to-increase-and-decrease-your-email-list-quality/
On Customer Experience:
https://medium.com/humanpreneur/15-ways-to-ask-for-testimonials-e4c70c3bff50
https://meetedgar.com/blog/revealing-the-hidden-inconsistencies-in-your-customer-experience/
https://meetedgar.com/blog/want-more-referrals-asking-for-them-doesnt-have-to-be-awkward/
https://convertkit.com/3-powerful-partnerships-will-accelerate-email-list-growth/
https://convertkit.com/7-ways-to-anticipate-what-your-customers-want/
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
Get Open Rates:
Your guide to email marketing that works (and a whole lot that doesn't).
See weekly dissections of real campaigns showing up in inboxes everywhere.
Just enter your name and email below to get a sample in your own inbox right away.
In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
Email Onboarding Tear Down: Calendly
I have to start this tear down with a bit of a story. Six or so months ago, my friend David Sherry introduced me to someone he knew I’d love. David only makes introductions when he’s sure they’re going to be a huge hit so I knew to trust him on this one. That person […]
Email Onboarding Tear Down: Mixmax
One of the beautiful things about writing email onboarding tear downs for my very Internetty-based business is that I use a variety of software on a daily basis. This means that I get a lot of onboarding emails in my inbox without even trying. Sure, some I sign up for purely for the purpose of […]
Email Onboarding Tear Down: Lucidchart
Is there more than one path a new user might take to get to your product?
Email Onboarding Tear Down, Webinar Edition: CoSchedule
60% of marketers are using webinars as part of their content marketing programs
Email Onboarding Tear Down: DeepDyve
This is a tale of too few emails…
Email Onboarding Tear Down: Harvest
Today I bring you a tale of high hopes. The story goes like this: One day a girl signed up for a free trial of a piece of software to see if she liked it better than the one she was using for the same task. She loved the way the app worked (so simple!) […]