I do weekly email onboarding tear downs and share email best practices on my blog:
60% of marketers are using webinars as part of their content marketing programs
Keep reading!I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
http://blog.teachable.com/email-marketing-strategy-for-your-online-course-launch
https://www.leadpages.net/blog/guest-post-convertkit-newsletter-emails-bloggers-should-send/
https://meetedgar.com/blog/want-better-email-open-rates-avoid-spam-filter/
https://convertkit.com/do-less-with-email/
https://convertkit.com/build-automations-make-subscribers-fall-love/
https://convertkit.com/create-email-opt-in-experience-subscribers-will-love/
https://convertkit.com/grow-email-list-like-saas-company/
https://convertkit.com/how-to-increase-and-decrease-your-email-list-quality/
On Customer Experience:
https://medium.com/humanpreneur/15-ways-to-ask-for-testimonials-e4c70c3bff50
https://meetedgar.com/blog/revealing-the-hidden-inconsistencies-in-your-customer-experience/
https://meetedgar.com/blog/want-more-referrals-asking-for-them-doesnt-have-to-be-awkward/
https://convertkit.com/3-powerful-partnerships-will-accelerate-email-list-growth/
https://convertkit.com/7-ways-to-anticipate-what-your-customers-want/
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
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In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
Email Onboarding Tear Down: Calendly
I have to start this tear down with a bit of a story. Six or so months ago, my friend David Sherry introduced me to someone he knew I’d love. David only makes introductions when he’s sure they’re going to be a huge hit so I knew to trust him on this one. That person […]
Email Onboarding Tear Down: Mixmax
One of the beautiful things about writing email onboarding tear downs for my very Internetty-based business is that I use a variety of software on a daily basis. This means that I get a lot of onboarding emails in my inbox without even trying. Sure, some I sign up for purely for the purpose of […]
Email Onboarding Tear Down: Lucidchart
Is there more than one path a new user might take to get to your product?
Email Onboarding Tear Down, Webinar Edition: CoSchedule
60% of marketers are using webinars as part of their content marketing programs
Email Onboarding Tear Down: DeepDyve
This is a tale of too few emails…
Email Onboarding Tear Down: Harvest
Today I bring you a tale of high hopes. The story goes like this: One day a girl signed up for a free trial of a piece of software to see if she liked it better than the one she was using for the same task. She loved the way the app worked (so simple!) […]