I do weekly email onboarding tear downs and share email best practices on my blog:
My friend Jeff told me the story about how he met his wife (who, by the way, is the absolute love of his life). His brother was hosting a birthday party for his wife on the West Coast and Jeff was working on the East Coast. In order to make it to the party, Jeff […]
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I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
http://blog.teachable.com/email-marketing-strategy-for-your-online-course-launch
https://www.leadpages.net/blog/guest-post-convertkit-newsletter-emails-bloggers-should-send/
https://meetedgar.com/blog/want-better-email-open-rates-avoid-spam-filter/
https://convertkit.com/do-less-with-email/
https://convertkit.com/build-automations-make-subscribers-fall-love/
https://convertkit.com/create-email-opt-in-experience-subscribers-will-love/
https://convertkit.com/grow-email-list-like-saas-company/
https://convertkit.com/how-to-increase-and-decrease-your-email-list-quality/
On Customer Experience:
https://medium.com/humanpreneur/15-ways-to-ask-for-testimonials-e4c70c3bff50
https://meetedgar.com/blog/revealing-the-hidden-inconsistencies-in-your-customer-experience/
https://meetedgar.com/blog/want-more-referrals-asking-for-them-doesnt-have-to-be-awkward/
https://convertkit.com/3-powerful-partnerships-will-accelerate-email-list-growth/
https://convertkit.com/7-ways-to-anticipate-what-your-customers-want/
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
Get Open Rates:
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In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
Email Onboarding Tear Down: Freckle
Editor’s Note: Freckle rebranded to Noko so you’ll end up at their new URL and brand name when you click on any links in this post. All other details remain the same. Bop bada baaa! Bada ba bapa baaaa! Great news. The onboarding email tear downs that you’ve been waiting for are finally here. Look, […]
Email Onboarding Tear Down: Levo
They say there are two things that are certain in life: Death and Taxes. Well, let’s officially make it three things that are certain: Death, Taxes, and that no one tests their onboarding flow in an actual inbox. At least it seems that way. In late December of 2017, I signed up as a member […]
Email Onboarding Tear Down: Xero
Was one of your New Year’s Resolutions to get your bookkeeping straightened out once and for all? Same. I’m not just writing all of this free content because I’m loaded and it’s funzies (though it is really very fun and I’d probably do it anyways). This is a business. I have numbers to crunch at […]
Email Onboarding Tear Down: Calendly
I have to start this tear down with a bit of a story. Six or so months ago, my friend David Sherry introduced me to someone he knew I’d love. David only makes introductions when he’s sure they’re going to be a huge hit so I knew to trust him on this one. That person […]
Email Onboarding Tear Down: Mixmax
One of the beautiful things about writing email onboarding tear downs for my very Internetty-based business is that I use a variety of software on a daily basis. This means that I get a lot of onboarding emails in my inbox without even trying. Sure, some I sign up for purely for the purpose of […]
Email Onboarding Tear Down: Lucidchart
Is there more than one path a new user might take to get to your product?
Email Onboarding Tear Down, Webinar Edition: CoSchedule
60% of marketers are using webinars as part of their content marketing programs
Email Onboarding Tear Down: DeepDyve
This is a tale of too few emails…
Email Onboarding Tear Down: Harvest
Today I bring you a tale of high hopes. The story goes like this: One day a girl signed up for a free trial of a piece of software to see if she liked it better than the one she was using for the same task. She loved the way the app worked (so simple!) […]
